The Influencers is an ongoing investigation about the transformation of ideas, focusing on creative practices that develop unconventional weapons of mass communication. Since 2004 The Influencers festival has been showcasing grassroots projects devoted to guerrilla communication, "myth-making" and alternative memes, new counter-information tactics, plagiarism and radical sampling, modification of popular or not-so-popular technologies, daring interventions in the public sphere.

There is an invisible thread that links all these projects: the transformation of what was once called the "underground", which the challenging contamination with mainstream commercial cultures is mutating into some new (and still in-progress) types of popular culture. The Influencers project explores its most unexpected, disturbing, unbelievable and ambiguously playful sides, injecting visionary alternatives into the routine functioning of the global mind.

 

The Influencers festival was held in Barcelona, Spain in 2004, 2005, 2006, 2008 and February 2009. The sixth edition will take place on February 2010.