Adbusters

Adbusters

english

http://www.adbusters.org

Con sede en Vancouver, Adbusters es una revista con una tirada de ciento veinte mil copias mensuales, sin ánimo de lucro y financiada ùnicamente por sus lectores, cuyo contenido gira en torno a la erosión de nuestro entorno físico y cultural debido a las fuerzas comerciales. Además, las campañas anuales de marketing social como el "Buy Nothing Day" (Día de la No Compra) y "TV Turnoff Week" (Semana de la TV Apagada) consiguieron que Adbusters llegara a ser un nodo de una red activista internacional. Las campañas de Adbusters involucran a artistas, activistas, escritores, pranksters (tergiversadores de mensajes), estudiantes, educadores y empresarios que apuestan por un nuevo movimiento de activismo social en la era de la información. El objetivo es cuestionar las actuales estructuras de poder y forjar un cambio decisivo en nuestra manera de vivir en el siglo XXI.

Videos & Sounds

Adbusters A trip to Tokyo and an epiphany. "We've collectively lost our mind, we're doing insane things". "When I got a copy of Adbusters for the first time in my life I thought I was seeing my brain spilled into paper". Stories of psycological warfare.	Adbusters - part 2 The two sides of the present: a trillion $ communication network, consumer culture, freedom and opportunities. The other side: from unbreathable air to a choiceless democracy, from war and inequity to disfunctional communities and mood disorder. An overriding idea that filters up in just everything Adubsters does: the idea of meme.
Adbusters - part 3 The 3 divisions inside Adbusters: the magazine; the on line culture jammers headquarters; and Powershift, a social marketing agency. An example of tv spot: "Economists must learn to subtract". Communicating ideas in very accessible formats and concentrating a complex issue in 30 seconds: we want to show people ideas that are in the back of their minds.	Adbusters - part 4 Meme warfare vs. the American dream. The "Unbrandamerica" campaign. "Think of America as a brand, based on three pillars spread from the constitution to marketing campaigns: opportunity, democracy, freedom"... The "Hope and Memory" web feature exposing American interventions in foreign countries since the 19th century.
Adbusters - part 5 Meme warfare vs. corporate cool (continues). "We've challenged people to become antipreneurs." The blackspot anticorporation. "It's not that we pioneered or that it is new, but we certainly put some marketing spin on it".